Body Goals is fronted by Leah Kiely PT. The whole concept of Body Goals is personal training sessions that help woman gain confidence and ultimately get healthier. Leah wanted a logo that wasn’t too “Girly” and looked classy.
The logo type is using juxtaposition of an elegant custom script typeface, mixed with a modern clean typeface to show both the feminine aspect of the design and also the serious goal aspect. I also created a series of promotional flyers and business stationery.
