Body Goals

Body Goals is fronted by Leah Kiely PT. The whole concept of Body Goals is personal training sessions that help woman gain confidence and ultimately get healthier. Leah wanted a logo that wasn’t too “Girly” and looked classy.

The logo type is using juxtaposition of an elegant custom script typeface, mixed with a modern clean typeface to show both the feminine aspect of the design and also the serious goal aspect. I also created a series of promotional flyers and business stationery.

body goals

multi

body goals

closeup